Instagram rolls, competitors of Tik Tok companies, will begin including ads between short video clips, expanding marketing globally. This is the second large monetization encouragement made by Facebook this week, after announcing yesterday that he planned to climate the experiment in the experience of the virtual reality seen through the 2 Oculus Quest Headset.
It met anxiously from a few quarters, who hoped that the length of Facebook’s arm approach to advertise when it came to Oculus would continue. In fact, the company said, it would show exciting advertisements rather than pop-up or other content that can destroy the sense of immersion, and will base implementation in the future on feedback from users and advertisers.
Instagram rolls, however, will be more upfront with its commercial content. Facebook previously tested waters with advertisements on rolls in certain markets, starting before 2021 with Australia, Brazil, Germany and India. Which was then expanded to tests in other markets, including the US and Britain.
Now, they will be global and there will be no way out. The ad will appear on the roll tab, along with the roll that appears in your Explore and feed your Instagram. They will also be included in the roll added to the Instagram story.
Make everything a little better, at least for tired users, is the fact that the ad will only appear when you see a roll in full screen mode. If you don’t, you won’t see it – at least, not for now.
When you scroll through the full screen interface, you will find an ad interspersed between different rolls. They seem to last up to 30 seconds in length.
Executive Facebook and Instagram have liked strictly about how well reels are actually performing so far. Monetizing video content, and content on social networks in general, can be full, given viewers who are usually short term. Facebook also needs to consider Apple War recently on user tracking, with the addition of new tools in iPhone and iPad software to block cross-app tracking and force the application maker to express – and ask permission to – collect information and share with – data brokers – Called.
Facebook has become an open criticism of the policy, but Apple has proven innocent in its spread. On WWDC 2021, earlier this month, firma Cupertino reveals more difficult privacy control, including the ability to hide the user’s location and IP address. They are both details that can be very valuable for advertisers who want to target promotional content.
